Brand Name: Terex Corporation Profile: Heavy Equipment’s Manufacturer Requirements:  Sales Boost through Online Activity Mode of Online Activity:     Activity Time Line: Response:                 Total Leads: 2.7 Lakh Response in 4 Months Activity                 Contribution of Platform:                                 SMS = 18%                                 Voice= 23%                                 Social Media = 12%                                 Opt-in DB Campaign= 7%                                 […]

Brand Name: Terex Corporation

Profile: Heavy Equipment’s Manufacturer

Requirements:  Sales Boost through Online Activity

Mode of Online Activity:    

• Social Media Groups
• SMS Broadcasting
• Voice Broadcasting
• Opt-In Database Campaign
• Ads Campaign on Facebook, Google, TikTok

Activity Time Line:

• Collected DB data from different sources of Drivers
• Design the Campaign
• SMS & Voice Broadcasting on Drivers Mobile Data
• SMS & Voice Broadcasting on Third Party Opt-in Data.
• Started the Ads on social media, Video App & Search Engine

Response:

                Total Leads: 2.7 Lakh Response in 4 Months Activity

                Contribution of Platform:

                                SMS = 18%

                                Voice= 23%

                                Social Media = 12%

                                Opt-in DB Campaign= 7%

                                Social Media Group = 12%

                                Ads Campaign= 27%

                                Email Campaign= 1%

Conversion:

                4509 sales @ 1.77 %